Vacation Rental Management
Vacation Rental Management in Florence, OR
Fairly looks after Florence vacation rentals from the Old Town bayfront to the beach streets north toward Heceta Head: a caretaker who lives nearby handles every turnover in person, and we run your Airbnb, Vrbo and Fairly.com listings, pricing, guest messages and lodging taxes.
4.8
Average review in Florence, OR
Fairly is an Airbnb Superhost, and our homes average 4.84 stars across 21,000+ guest reviews. 87% of those reviews are five stars. Better reviews attract better guests, at higher prices, maximizing your revenue.
Florence market overview
Florence sits where the Siuslaw River reaches the Pacific, at the northern end of the Oregon Dunes National Recreation Area, forty miles of open sand that draw sandboarders, off-road riders and hikers. Old Town's restaurants and shops line the riverfront beside the Siuslaw River Bridge, and Heceta Head Lighthouse and the Sea Lion Caves sit on the headlands a short drive north. Yachats is about 25 miles up Highway 101.
The year turns on summer. July sells 85% of nights among top-performing homes and August 83%, at the year's highest nightly rates, and June and September both hold near 70%. March and April climb to about 40%, and May, the month of the Rhododendron Festival, reaches half. From December through February occupancy falls to about a quarter of nights and rates ease by roughly a third from their July peak, so pricing the long off-season well decides much of the year.
What homes earn in Florence, OR
The chart above follows top-performing vacation rentals in Florence: homes listed on Airbnb and Vrbo with an average review score of 4.8 or higher, available or rented at least 300 days a year. Where a home sits, how many guests it sleeps and what it offers will move its own numbers above or below that curve. You can customize a projection for a specific home.
| Month | Total rent | Occupancy | Avg. daily rate |
|---|---|---|---|
| Jan | $1,572 | 26% | $195 |
| Feb | $1,474 | 27% | $195 |
| Mar | $2,678 | 40% | $216 |
| Apr | $2,652 | 40% | $221 |
| May | $3,810 | 51% | $241 |
| Jun | $5,794 | 71% | $272 |
| Jul | $7,668 | 85% | $291 |
| Aug | $7,473 | 84% | $287 |
| Sep | $5,089 | 66% | $257 |
| Oct | $3,191 | 47% | $219 |
| Nov | $2,179 | 32% | $227 |
| Dec | $1,834 | 29% | $204 |
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This is based on properties listed on Airbnb, Vrbo, and Booking.com with an average review score of 4.8 out of 5 or higher, limited to homes available or rented at least 300 days a year. Earnings vary based on the unique amenities and qualities of each home.
A guaranteed $5,000 increase in earnings
We guarantee that homeowners coming from self management or other managers will make an extra $5,000 in their first year with Fairly.
Vacation Rental Taxes and Regulations in Florence, OR
Inside the city or outside it
Florence's city limits decide which rules reach your home. The City of Florence governs homes inside the boundary. Heceta Beach, the oceanfront community north of town, is unincorporated Lane County, and so are most of the homes Fairly manages under a Florence address. Dunes City, along Woahink and Siltcoos lakes to the south, is a separate city with its own short-term rental permit.
Vacation rentals are allowed
Inside city limits, Florence allows short-term rentals and sets two requirements: every one holds a City of Florence business licence, renewed each year, and an accessory dwelling unit may not be used as one. The city has been drafting dedicated short-term rental regulations, and its short-term rental page tracks that work. Outside the city limits, the city licence does not apply.
Lodging taxes
Every stay shorter than 30 nights carries the Oregon state lodging tax plus a local tax that follows the same boundary. Inside city limits, the local share is Florence's 4% city tax plus Lane County's 7% tax for incorporated areas. Outside them, it is Lane County's 10% tax for unincorporated areas, with no city tax. The state tax applies to the whole charge for the stay, cleaning fees included.
The Oregon Department of Revenue administers the state, Lane County and Florence taxes together, so they all go on one return. You register for the transient lodging tax through Revenue Online, and returns are due by the last day of the month after each calendar quarter, including quarters with no bookings.
How Fairly handles it
We register your home for the state, Lane County and, where it applies, Florence lodging taxes, collect them on every booking and file the quarterly returns. For homes inside city limits, we assist with the business licence application and its annual renewal.
Operating a vacation rental in Florence, OR
Florence homes take wind as much as rain. Onshore gusts carry sand off the dunes and beach into entries, decks and window tracks, salt air shortens the life of exterior finishes and hardware, and winter storms test roofs, gutters and siding. Between winter bookings a house can stand empty for days, and damp air settles into any room left closed, so heat, airflow and walkthroughs between stays keep it guest-ready. Summer reverses the problem: with July and August selling more than eight nights in ten, departures and arrivals fall on the same day, and every changeover means clearing sand and beach gear. Inside city limits, the Florence business licence has to be renewed each year to keep operating; homes at Heceta Beach and elsewhere outside the city answer to Lane County instead.
Frequently asked questions
A flat 20% commission on the rental revenue your Florence home earns, paid only when it books, with no long-term contract and no hidden fees. It covers listings on Airbnb, Vrbo and Fairly.com, pricing, guest messaging, and collecting and remitting the state, Lane County and any city lodging tax. Your caretaker earns the cleaning fee guests pay plus a share of Fairly's commission.
No. Heceta Beach is unincorporated Lane County, so the Florence business licence does not apply there, and stays carry Lane County's 10% tax for unincorporated areas plus the state lodging tax, with no city tax. Inside city limits, stays carry Florence's 4% city tax and Lane County's 7% instead, and the home needs a city business licence.
Not inside city limits. Florence's code bars accessory dwelling units from short-term rental use, so within the city it is the main house that can be rented, under a city business licence. Dunes City, to the south, is a separate city that runs its own short-term rental permit.
July and August, when top-performing homes sell more than eight nights in ten at the year's highest rates, with June and September close to seven in ten. From December through February occupancy falls to about a quarter of nights, and nightly rates sit roughly a third below their July peak, so off-season pricing shapes the annual total.
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Fairly Vacation Rental Management
Serving Florence, OR and neighboring areas
Available 24/7