Vacation Rental Management
Vacation Rental Management in Lahaina, HI
From Kāʻanapali's beachfront resorts to the condominiums of Honokōwai, Nāpili and Kapalua, Fairly runs West Maui vacation rentals end to end: listings on Airbnb, Vrbo and Fairly.com, pricing built around the winter peak, guest messaging, a caretaker on the island for every turnover, and Hawaiʻi's and Maui County's lodging taxes collected and remitted.
5.0
Average review in Lahaina, HI
Fairly is the highest-rated vacation rental manager in Lahaina — an Airbnb Superhost averaging 5.0 stars across 28 guest reviews, ahead of all 41 other managers tracked there. 87% of those reviews are five stars. Better reviews attract better guests, at higher prices, maximizing your revenue.
What our guests say
Lahaina market overview
A Lahaina address covers all of West Maui, and for vacation rentals it means the resort coast north of town: the Kāʻanapali beach and golf resort, the condominiums of Honokōwai, Kahana and Nāpili, and Kapalua at the island's northwest tip. Lahaina town itself is rebuilding after the August 2023 wildfire, work the County of Maui tracks on its Maui Recovers site. The coast to the north lay outside the burn area, and its beaches, snorkelling and sunsets still draw visitors. In winter, humpback whales fill the channel between Maui, Lānaʻi and Molokaʻi, the heart of the Hawaiian Islands Humpback Whale National Marine Sanctuary.
Winter is the high season. Top-rated rentals here book about seven nights in ten in February, and February and March bring the year's highest nightly rates and earnings. Both ease through spring and summer, August through October is the quietest stretch, and holiday travel lifts December into the next peak.
What homes earn in Lahaina, HI
The chart follows top-performing vacation rentals on the West Maui coast from Lahaina town to Kapalua: homes on Airbnb and Vrbo with a review score of 4.8 or higher that were available or rented at least 300 days of the year. Their earnings peak in February and March, when winter visitors and whale season fill calendars at the year's highest rates, and dip lowest from August through October. Beachfront position, ocean views and resort amenities decide where a home lands within that range. You can customize a projection for a specific home.
| Month | Total rent | Occupancy | Avg. daily rate |
|---|---|---|---|
| Jan | $8,127 | 58% | $452 |
| Feb | $9,383 | 71% | $472 |
| Mar | $9,390 | 65% | $466 |
| Apr | $6,798 | 55% | $412 |
| May | $5,744 | 48% | $386 |
| Jun | $7,139 | 53% | $449 |
| Jul | $7,311 | 53% | $445 |
| Aug | $5,524 | 45% | $396 |
| Sep | $5,054 | 48% | $351 |
| Oct | $5,565 | 50% | $359 |
| Nov | $5,940 | 50% | $396 |
| Dec | $7,586 | 56% | $437 |
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This is based on properties listed on Airbnb, Vrbo, and Booking.com with an average review score of 4.8 out of 5 or higher, limited to homes available or rented at least 300 days a year. Earnings vary based on the unique amenities and qualities of each home.
A guaranteed $5,000 increase in earnings
We guarantee that homeowners coming from self management or other managers will make an extra $5,000 in their first year with Fairly.
Vacation Rental Taxes and Regulations in Lahaina, HI
Can my West Maui home be a vacation rental?
It depends on the building's zoning. Lahaina, Kāʻanapali, Nāpili and Kapalua have no city government; the County of Maui's zoning code governs every home here, and it treats rentals of less than 180 days building by building:
- Hotel-zoned resorts and condominiums may rent to vacationers outright, and the county's phase-out does not reach them.
- Apartment-district condominiums on the county's short-term occupancy list, known as the Minatoya list, may keep renting only until a fixed end date. Ordinance 5909 phases vacation rentals out of the A-1 and A-2 apartment districts, and West Maui goes first: the last permitted night is December 31, 2028, and the use must stop on January 1, 2029, two years ahead of the rest of the county. Timeshare units and buildings operating under a variance are exempt. The County Council has referred a group of shoreline buildings to the Maui Planning Commission for rezoning into new H-3 and H-4 hotel districts that would let them continue; until a rezoning is enacted, the end date applies.
- Apartment-district buildings that are not on the list cannot rent for less than 180 days.
- Single-family homes need a county Short-Term Rental Home permit, and the county caps how many it issues in each community plan area, West Maui included.
Buying to rent
A buyer who wants to keep renting past 2028 should look at hotel-zoned buildings and confirm a parcel's zoning with the county Planning Department before closing. In South Maui, where apartment-district rentals run two years longer, our Kihei page covers the same rules.
Lodging taxes
Every stay carries three taxes. The state Department of Taxation administers the 11% transient accommodations tax and the general excise tax, at 4% plus Maui County's 0.5% surcharge; one state application registers a home for both, and the transient accommodations tax applies to the whole guest charge, mandatory cleaning fees included. Maui County levies its own 3% transient accommodations tax, calculated from the state return and paid to the county Department of Finance. The state registration certificate, with the name and phone number of a contact on Maui, must be posted inside the rental. Your Fairly caretaker lives nearby and can serve as that contact.
How Fairly handles it
Fairly registers your home for the state general excise and transient accommodations taxes, collects all three taxes on every booking, and files and remits the state returns and the county payments. For a single-family home, we also assist with the Short-Term Rental Home permit application.
Operating a vacation rental in Lahaina, HI
Most West Maui rentals are resort or apartment condominiums, so running one well means working within the association's rules on check-in, parking and quiet hours as well as caring for the unit itself. Salt air and trade winds wear on air conditioners, lanai furniture and appliances, and the winter peak brings back-to-back turnovers at the year's highest rates. Kapalua and Nāpili are about an hour's drive from Kahului Airport, so a late arrival or a lockout needs someone on this side of the island. Hawaiʻi requires every rental to name a contact on Maui; your Fairly caretaker lives nearby and can serve as that contact. For a condo covered by the county's apartment-district phase-out, the booking calendar also has to close after December 31, 2028.
Frequently asked questions
Fairly charges a flat 20% commission on the rental revenue your West Maui home earns, with no long-term contract and no hidden fees. That covers listings on Airbnb, Vrbo and Fairly.com, pricing through the winter peak, guest messaging, and collecting and remitting Hawaiʻi's and Maui County's lodging taxes. Your caretaker earns the cleaning fee guests pay plus a share of Fairly's commission.
It depends on the building's zoning. Hotel-zoned condos can rent with no end date. Apartment-district condos on the county's short-term occupancy list, the Minatoya list, can rent through December 31, 2028, after which Ordinance 5909 ends the use in West Maui. Apartment-district buildings off the list can't rent for under 180 days, and single-family homes need a capped county Short-Term Rental Home permit.
Yes. Lahaina town is rebuilding after the August 2023 wildfire, and the County of Maui posts its progress on the Maui Recovers site. The resort coast north of town, from Kāʻanapali through Honokōwai, Kahana and Nāpili to Kapalua, lay outside the burn area, and its resorts, condominiums and vacation rentals host visitors year-round.
Every stay carries Hawaiʻi's 11% transient accommodations tax, the general excise tax at 4% plus Maui County's 0.5% surcharge, and Maui County's own 3% transient accommodations tax. The state taxes go to the Department of Taxation and the county tax to the county Department of Finance. Fairly registers your home for the state taxes and collects and remits all three on every booking.
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Fairly Vacation Rental Management
Serving Lahaina, HI and neighboring areas
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