Vacation Rental Management
Vacation Rental Management in Myrtle Beach, SC
Owning on the Grand Strand means a home that has to turn almost daily through July and still earn through the golf shoulders, and Fairly runs that whole year for you — listings on Airbnb, Vrbo and Fairly.com, guest messaging, turnovers, and every lodging tax collected and remitted.
4.8
Average review in Myrtle Beach, SC
Fairly is an Airbnb Superhost, and our homes average 4.84 stars across 19,000+ guest reviews. 87% of those reviews are five stars. Better reviews attract better guests, at higher prices, maximizing your revenue.
Myrtle Beach market overview
Myrtle Beach sits at the centre of the Grand Strand, sixty miles of South Carolina coast that pulls a drive-to crowd from across the Southeast and Mid-Atlantic. Families come for the beach, the boardwalk and the amusement parks; golfers come for the courses that ring the city; and spring and autumn bring rallies, festivals and tournaments.
Demand peaks hard in July, when occupancy runs into the eighties and nightly rates roughly double what they fetch in January. June and August sit close behind. What separates Myrtle Beach from a purely summer market is the length of its shoulders: by March the calendar is already half full as golf packages and spring events arrive, and September and October hold rates well above winter. January and February are the only genuinely thin months.
Myrtle Beach State Park keeps a mile of undeveloped oceanfront and a fishing pier south of the city centre, and the City of Myrtle Beach publishes the public event calendar.
What homes earn in Myrtle Beach, SC
The chart tracks top-performing Myrtle Beach rentals: homes listed on Airbnb and Vrbo that hold a guest review score of 4.8 or better and stay available or rented at least 300 days a year. It is what a well-run, well-reviewed home earns across a full year here — the July peak and the January trough both included — rather than a market average. Bedroom count, distance to the ocean and condition all move it. You can customize a projection for a specific home.
| Month | Total rent | Occupancy | Avg. daily rate |
|---|---|---|---|
| Jan | $172 | 17% | $143 |
| Feb | $546 | 26% | $157 |
| Mar | $2,302 | 45% | $200 |
| Apr | $2,960 | 52% | $235 |
| May | $3,252 | 50% | $261 |
| Jun | $6,089 | 74% | $336 |
| Jul | $6,997 | 83% | $344 |
| Aug | $4,419 | 61% | $287 |
| Sep | $2,308 | 43% | $221 |
| Oct | $1,661 | 37% | $190 |
| Nov | $881 | 26% | $166 |
| Dec | $546 | 22% | $157 |
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This is based on properties listed on Airbnb, Vrbo, and Booking.com with an average review score of 4.8 out of 5 or higher, limited to homes available or rented at least 300 days a year. Earnings vary based on the unique amenities and qualities of each home.
Vacation Rental Taxes and Regulations in Myrtle Beach, SC
Where your home sits decides the rules
A Myrtle Beach postal address is not the same as a Myrtle Beach city address. A large share of what mails as Myrtle Beach — Carolina Forest inland, the stretch running south towards Surfside Beach, and pockets in between — is unincorporated Horry County, and county rules govern there. The city limits are the line, and the city's Planning & Zoning Department publishes a zoning and city limits map that settles a specific address.
Unincorporated Horry County licenses rentals rather than restricting them
The county has no separate short-term-rental permit. What it requires is an annual Horry County business licence, and Planning and Zoning must issue a zoning compliance for the address before the Treasurer's office will issue that licence. The county licence year runs May through April.
Inside the city limits, zoning decides eligibility
The City of Myrtle Beach allows short-term rentals only in the districts mapped for them. Any district whose name starts with R is excluded, with the single exception of RMV (Residential Multifamily Visitor), and a property in a district that does not allow the use cannot be converted to it — a handful of houses in traditional residential zones are grandfathered from before the current zoning. Where the zoning does allow it, a city business licence is required, and the city licence year runs June through May.
Lodging taxes
South Carolina taxes any stay of fewer than 90 consecutive days at 5% sales tax plus a 2% state accommodations tax, filed with the Department of Revenue by the 20th of the following month. Horry County's two 1% local sales taxes ride the same return, and inside Myrtle Beach a 1% tourism development tax does too — so the Department of Revenue collects 9% on an unincorporated rental and 10% on one inside the city.
The local charges are billed separately. Outside the city limits, Horry County levies a 3% hospitality fee on transient rental proceeds, due to the County Treasurer by the 20th. Inside the city limits that county fee drops to 1.5%, and the city adds a 0.5% local accommodations tax and a 1% hospitality fee, remitted monthly to Myrtle Beach. The full stack is 12% outside the city and 13% inside it.
How Fairly handles it
We register your home for the state, county and city lodging taxes and collect and remit every layer on every booking. We also assist with the business licence application and its annual renewal, in whichever jurisdiction issues it.
Operating a vacation rental in Myrtle Beach, SC
July runs at better than eight nights in ten occupied, so the summer schedule is a stack of changeovers with almost no slack between them. Salt air and sand are the constant maintenance load: screens, locks, outdoor showers and HVAC coils all degrade faster a few blocks from the Atlantic than they do inland. Hurricane season overlaps the back half of the peak, which means a home needs a plan for shutters, outdoor furniture and a guest already in the house. Winter is the mirror image — occupancy falls to well under a fifth of nights, and a home sitting empty in coastal humidity needs the dehumidifying and plumbing checks that keep January from costing more than it earns. Business licences here renew annually, and we assist with that.
Frequently asked questions
Can my Myrtle Beach home be rented short-term?
It depends on which side of the city limits it sits on. In unincorporated Horry County there is no short-term-rental permit — a zoning compliance for the address and an annual county business licence are what the county requires. Inside the city, only the zoning districts mapped for short-term rentals qualify, and the city's Planning & Zoning Department confirms a specific address.
What lodging taxes does a Myrtle Beach rental owe?
Three governments. South Carolina's 5% sales tax and 2% accommodations tax go on one Department of Revenue return, along with Horry County's local sales taxes and, inside the city, a 1% tourism development tax. Horry County's hospitality fee and the city's own accommodations tax and hospitality fee are billed separately. Fairly collects and remits all of it.
How much of the year does a Myrtle Beach rental actually earn?
More of it than a pure summer market. July is the peak at better than eight nights in ten, with June and August close behind, but March through May already fills roughly half the calendar on golf and spring events, and September and October stay busy. January and February are the quiet stretch.
A guaranteed $5,000 increase in earnings
We guarantee that homeowners coming from self management or other managers will make an extra $5,000 in their first year with Fairly.
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