Vacation Rental Management
Vacation Rental Management in Taos, NM
Whether your Taos house sits inside town limits or out on the county land around them, Fairly runs it as a working rental: a caretaker who lives nearby, listings on Airbnb, Vrbo and Fairly.com, pricing tuned to ski weeks and summer, and lodgers' and gross receipts taxes collected and remitted on every stay.
4.8
Average review in Taos, NM
Fairly is an Airbnb Superhost, and our homes average 4.84 stars across 21,000+ guest reviews. 87% of those reviews are five stars. Better reviews attract better guests, at higher prices, maximizing your revenue.
Taos market overview
Taos draws travellers for reasons that have little to do with each other, and that is what keeps its rentals working most of the year. Taos Pueblo, the galleries and adobe streets around the Plaza, the Rio Grande Gorge to the west and Taos Ski Valley in the mountains to the north all sit within a short drive of town.
The calendar has two peaks. Winter pays the most per night: December through March carry the year's highest rates, with February and March strongest as skiers come down from the ski valley to stay in town. Summer fills the most nights. July is the busiest month of the year, and occupancy holds through August, September and into October as hikers, rafters and autumn visitors keep coming. April, after the lifts close, and November, before the snow, are the two quiet months. A house with room for ski gear, a reliable winter driveway and outdoor space for summer evenings earns across both seasons.
What homes earn in Taos, NM
These figures come from top-performing Taos vacation rentals on Airbnb and Vrbo: homes with review scores of 4.8 or higher that were available or rented at least 300 days over the year. Nightly rates peak in winter, February and March especially, while July books the most nights. Bedroom count, the drive to the ski valley and whether the home sits in town or on the surrounding county land shape where yours lands. You can customize a projection for a specific home.
| Month | Total rent | Occupancy | Avg. daily rate |
|---|---|---|---|
| Jan | $2,834 | 41% | $223 |
| Feb | $3,413 | 51% | $239 |
| Mar | $4,080 | 56% | $235 |
| Apr | $2,246 | 38% | $197 |
| May | $3,031 | 47% | $208 |
| Jun | $3,848 | 57% | $225 |
| Jul | $4,617 | 68% | $219 |
| Aug | $4,160 | 61% | $220 |
| Sep | $4,081 | 61% | $223 |
| Oct | $3,869 | 60% | $208 |
| Nov | $2,320 | 37% | $209 |
| Dec | $3,223 | 46% | $226 |
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This is based on properties listed on Airbnb, Vrbo, and Booking.com with an average review score of 4.8 out of 5 or higher, limited to homes available or rented at least 300 days a year. Earnings vary based on the unique amenities and qualities of each home.
A guaranteed $5,000 increase in earnings
We guarantee that homeowners coming from self management or other managers will make an extra $5,000 in their first year with Fairly.
Vacation Rental Taxes and Regulations in Taos, NM
Can you rent short term in Taos?
Yes. Which rules apply depends on whether the home is inside the Town of Taos or outside it, because many homes with a Taos address sit on unincorporated Taos County land.
Outside town limits, Taos County's Short-Term Rental Ordinance governs. Stays of thirty days or less are allowed in a legal dwelling that holds a county permit, issued by the Planning Department after a zoning clearance. Active permits are capped at 400 countywide, issued first come, first served, with a waitlist once the cap is reached. Each person may hold one permit; it cannot be transferred and ends when the home is sold. The permit renews annually, with the renewal due a month before its anniversary.
Inside town limits, the Town of Taos requires its own short-term rental permit. Rentals are allowed in the town's residential districts and its C-1 and C-2 commercial districts, some only with a conditional use permit, but not in the Historic Districts, the Historic and Hotel Overlay zones or the Central Business District, and not in a dwelling that shares a wall, floor or ceiling with another unit. The town caps permits at 120 and accepts applications first come, first served. An application includes life-safety and building inspections, mailed notice to neighbours within 200 feet and any homeowners' association, and proof of at least $1,000,000 in liability coverage. Permits run October 1 to September 30, renewals are due by November 30, and a permit ends when the home changes hands.
Both require a local contact who can respond around the clock; for the county, that person must live in Taos County. Your Fairly caretaker lives nearby and can act as that contact.
Lodging taxes
Every stay under thirty days owes a 5% lodgers' tax: to Taos County outside town limits, reported to the County Finance Department by the twenty-fifth of each month, or to the Town of Taos inside them. Lodging receipts also owe New Mexico gross receipts tax, administered by the Taxation and Revenue Department at a rate set by the home's location code.
How Fairly handles it
Fairly collects and remits the lodgers' tax and gross receipts tax on every booking, registers your home for both, and files the monthly returns. We assist with the town or county permit application and its annual renewal; the permit stays in your name.
Operating a vacation rental in Taos, NM
Operating a Taos rental means two different jobs. Winter brings snow and freezing nights at nearly seven thousand feet: driveways cleared before arrivals, pipes and outdoor water protected, and ski-week turnovers that run back to back through February and March. Summer is longer and busier, with full calendars from July into October and guests who arrive dusty from the gorge or the trails.
Both governments that regulate rentals here require someone local who can respond to a problem at any hour, and the Town of Taos permit also carries ongoing conditions: on-site parking, no RVs parked overnight, quiet outdoors from 10 p.m. to 9 a.m., written house rules given to guests at check-in, and the permit number in every listing. Your Fairly caretaker lives nearby and can be that local contact, handling turnovers and walkthroughs personally while you keep final say over the home.
Frequently asked questions
Fairly charges a flat 20% of the rental revenue your Taos home earns, with no long-term contract and no hidden fees, so you pay only when it books. That covers listings on Airbnb, Vrbo and Fairly.com, pricing through ski season and the long summer, guest messaging, and collecting and remitting the lodgers' tax and gross receipts tax.
Yes, with a permit from whichever government the home sits in. Outside town limits, Taos County issues permits under a 400-permit countywide cap with a waitlist. Inside the Town of Taos, permits are capped at 120 and are not allowed in the Historic Districts, the Central Business District or attached units. Either permit ends when the home sells. Fairly assists with the application.
Stays under thirty days owe a 5% lodgers' tax, to Taos County outside town limits or to the Town of Taos inside them, plus New Mexico gross receipts tax at the rate for the home's location code. Fairly registers your home for both and collects and remits them on every booking.
Yes. Arroyo Seco, on the road to Taos Ski Valley, follows the same Taos County permit and lodgers' tax as homes outside Taos town limits. Angel Fire, over the pass to the east, is a village with its own permit and lodgers' tax.

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Fairly Vacation Rental Management
Serving Taos, NM and neighboring areas
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