Vacation Rental Management
Vacation Rental Management in Foley, AL
From the outlet malls and OWA Parks & Resort to the quiet streets a short drive inland from Gulf Shores, Fairly runs Foley vacation rentals end to end: listing and pricing the home, answering guests, coordinating every turnover through a local caretaker, and collecting and remitting Foley's lodging taxes.
4.8
Average review in Foley, AL
Fairly is an Airbnb Superhost, and our homes average 4.84 stars across 20,000+ guest reviews. Fewer than 4% of stays rate below four stars. Better reviews attract better guests, at higher prices, maximizing your revenue.
Foley market overview
Foley sits on Highway 59, the main road down to Gulf Shores, so it catches beach traffic without beachfront prices. Families base themselves here for the white-sand coast a short drive south, then spend rain days and evenings at OWA Parks & Resort, the outlet shops and the town's restaurants. Tournaments at Foley's sports tourism complex bring team families through on weekends outside the summer rush, and Graham Creek Nature Preserve draws walkers and paddlers year-round.
The calendar follows the beach. June and July are the peak: occupancy among the best-performing homes runs near 80% and nightly rates are the highest of the year. March brings a second, smaller wave with spring break, and April and May hold steady. From late August through February demand thins and rates soften, so autumn weekends, sports events and longer winter stays carry the off-season. City of Foley
What homes earn in Foley, AL
The figures above come from the strongest short-term rentals in Foley: homes listed on Airbnb and Vrbo with an average guest review score of 4.8 or higher that are available or rented at least 300 days a year. Because they are full-time, well-reviewed listings, they show what a home run as a real business here can earn across the summer peak and the quieter months. Your own results depend on the home's size, distance to the beach and amenities such as a pool. You can customize a projection for a specific home.
| Month | Total rent | Occupancy | Avg. daily rate |
|---|---|---|---|
| Jan | $1,059 | 31% | $125 |
| Feb | $1,742 | 45% | $152 |
| Mar | $3,283 | 58% | $188 |
| Apr | $2,305 | 43% | $199 |
| May | $3,255 | 51% | $209 |
| Jun | $4,965 | 75% | $229 |
| Jul | $5,693 | 80% | $231 |
| Aug | $1,691 | 37% | $180 |
| Sep | $1,320 | 32% | $170 |
| Oct | $1,775 | 36% | $167 |
| Nov | $921 | 28% | $155 |
| Dec | $1,057 | 32% | $139 |
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This is based on properties listed on Airbnb, Vrbo, and Booking.com with an average review score of 4.8 out of 5 or higher, limited to homes available or rented at least 300 days a year. Earnings vary based on the unique amenities and qualities of each home.
A guaranteed $5,000 increase in earnings
We guarantee that homeowners coming from self management or other managers will make an extra $5,000 in their first year with Fairly.
Vacation Rental Taxes and Regulations in Foley, AL
Can I rent my Foley home short-term?
Yes. Foley allows short-term residential rentals, meaning stays of under 180 consecutive days, inside the city limits and in its police jurisdiction, provided the home holds a City of Foley business license and a short-term rental permit. HOA covenants can still restrict rentals in some subdivisions, so read yours before you list.
Lodging taxes
Inside the city limits, a stay carries 11% in lodging taxes: the State of Alabama's 4% lodgings tax and the City of Foley's 7% lodgings tax. In the police jurisdiction outside the city limits, the city's rate is 3.5%. Both taxes apply to the full charge for the accommodation. The state tax is filed with the Alabama Department of Revenue; Foley collects its own lodging tax through the city's Revenue Department, so the home needs a City of Foley taxpayer account as well as a state one.
Licensing and permit requirements
The Revenue Department issues the business license and an annual short-term rental permit for each unit. The application names the owner, any property manager, the platforms the home will be listed on, and a local contact reachable 24 hours a day. It also includes an affidavit that no lodging taxes are delinquent on the property, and fire inspector approval for the first year, followed by an annual affidavit of continuing safety.
Conditions the home must keep meeting:
- a posted copy of the permit, and an interior placard showing the 24-hour contact's name and phone number;
- an evacuation map in every sleeping room, fire extinguishers in the kitchen, garage and on each floor, smoke alarms in sleeping rooms with a monthly testing record, and carbon monoxide alarms;
- all guest vehicles parked on the property, and no weddings, parties or events;
- a response to any complaint within fifteen minutes;
- notice to the Revenue Department within fifteen days of a change in ownership or management.
The operator also files a quarterly report on bookings with the Revenue Department. Repeat violations within a year can lead to revocation of the license.
How Fairly handles it
We register your home for the state and city lodging taxes, then collect and remit both on every booking. We assist with the business license and permit application, and your Fairly caretaker lives nearby and can act as the home's 24-hour local contact.
Operating a vacation rental in Foley, AL
Running a Foley rental means planning around a short, intense summer. Most of the year's revenue lands between June and early August, when back-to-back weekly stays leave a few hours for each turnover, and beach towels, sand and pool use put more wear on a home than an inland address suggests. Humid Gulf summers keep air conditioning working hard, so filters, drains and mold checks belong on the turnover list.
Hurricane season runs from June through November, overlapping the busiest weeks. Owners need a plan for securing outdoor furniture, handling cancellations and checking the home after a storm. Foley's license also requires a local contact who answers complaints within fifteen minutes, around the clock, and all guest parking must stay on the property. Your Fairly caretaker lives nearby, can serve as that local contact, and handles turnovers and post-storm walkthroughs in person.
Frequently asked questions
Fairly charges a flat 20% commission on your Foley home's rental revenue, paid only when it books, with no long-term contract and no hidden fees. That covers listings on Airbnb, Vrbo and Fairly.com, pricing through the summer peak and the slower months, guest messaging, and collecting and remitting Alabama and Foley lodging taxes.
Yes. Foley allows stays of under 180 days inside the city limits and its police jurisdiction once the home has a City of Foley business license and an annual short-term rental permit from the Revenue Department. The first year needs fire inspector approval, and HOA covenants may add their own limits.
Inside the city limits, guests pay 11%: Alabama's 4% state lodgings tax plus Foley's 7% city lodgings tax. In the police jurisdiction outside the city limits, Foley's share is 3.5%. The state tax goes to the Alabama Department of Revenue and the city tax to Foley's Revenue Department. Fairly collects and remits both.
June and July, when beach families fill the town and top homes run close to 80% occupancy at the year's highest rates. Spring break lifts March, and April and May stay steady. From late August through winter, sports tournaments, autumn weekends and longer winter stays keep the calendar moving.
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Fairly Vacation Rental Management
Serving Foley, AL and neighboring areas
Available 24/7