Outbound Marketing Strategist
About Fairly
Fairly is a fast-growing startup building the future of vacation rental property management. We’re on a mission to connect with the right homeowners — and we need a sharp, data-driven marketer to make it happen at scale.
The Role
You’ll be the architect and builder of our outbound acquisition engine — combining high-touch direct mail and targeted email outreach to bring new homeowners into the Fairly pipeline. This is a high-velocity role: you’ll operate as the strategic bridge between marketing and sales, launching multiple campaigns daily, testing fast, and measuring everything in deals.
What You’ll Do
High-velocity execution
- Launch, manage, and iterate on multiple outbound campaigns per day, maintaining a rapid cadence of testing and deployment across email and physical mail.
AI-driven efficiency
- Actively leverage AI tools to scale copywriting, personalize messaging at scale, and streamline campaign production without sacrificing quality or that “human touch.”
Own outbound lead generation
- Design highly targeted, multi-touch outbound campaigns combining physical direct mail and email sequences to acquire new vacation rental properties.
Audience segmentation & message customization
- Deeply research and identify the specific pain points, motivations, and objections of different vacation rental homeowners.
- Segment target lists and highly customize all marketing collateral so messaging perfectly resonates with each unique audience.
Direct response copywriting at scale
- Craft highly persuasive messaging tailored to distinct homeowner cohorts.
- Develop dynamic templates and copy frameworks for letters, postcards, and emails that leverage data to personalize at volume and drive engagement with the sales team.
End-to-end production
- Manage the actual execution of campaigns: formatting letters, working with print vendors for physical mailers, and building out outreach sequences.
Advanced list & data management
- Leverage APIs and big data to build, segment, and refine large lists of target homeowners based on sophisticated property data and ideal customer profiles.
Sales alignment
- Work hand-in-hand with the sales team to ensure messaging matches their pitch, gather feedback on lead quality, and adjust campaigns based on what is actually closing.
Who You Are
3+ years experience
In B2B marketing, direct response, or outbound lead generation in a fast-paced environment.
Bias for action
Comfortable shipping multiple campaigns daily, running experiments fast, and learning from the results.
AI-native
You use AI tools daily to multiply output — not as a buzzword, but as a core part of your workflow.
Strategic empathy
You can step into the shoes of very different homeowner profiles and translate insight into highly targeted copy frameworks.
Full-stack marketer
Equally at home with big-picture strategy and hands-on campaign builds, list management, and template development.
Direct mail experience
You’ve run physical direct mail campaigns and understand mail houses, postage, and data-driven targeting for the physical world.
Data-driven
You measure success by leads generated, meetings booked, and properties acquired — not impressions.
Bonus Points
Experience in PropTech, real estate, or the short-term vacation rental industry.
How to Apply
Email your application to careers@fairly.com. Given the focus of this role, the cover letter is what we care about most. Consider it your first outbound campaign — sell us on why you are the right fit for this role.