Director of Strategic Communications

About the role

We're hiring a senior leader to own how Fairly communicates with the people who make our marketplace work: homeowners, real estate partners, and caretakers.

This role is responsible for Fairly's market-facing narrative, messaging, and design intent—ensuring that everything we put in front of third parties is clear, credible, and trust-building.

This is not a PR role and not a performance marketing role. It is a high-judgment position focused on explaining who we are, how we're different, and why we're worth trusting with homes, reputations, and livelihoods.

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What you'll own

Core narrative & message hierarchy

• Define and maintain Fairly’s core narrative for homeowners, partners, and caretakers
• Translate Fairly’s operating model into clear, credible messaging that resonates across these audiences
• Establish message hierarchy, tone, and guardrails across all market-facing materials

Strategic copywriting

• Own strategic copywriting across all market-facing materials, from first principles through final edits
• Write and edit letters, postcards, one-pagers, landing pages, and partner materials with clarity and restraint
• Set the bar for structure, tone, and precision in all written communication

Market-facing collateral

• Homeowner letters, postcards, and one-pagers
• Advisor-facing decks, handouts, and referral materials
• Caretaker-facing explainers and onboarding content
• Comparison and objection-handling materials (fees, control, risk, switching costs)
• Segment- and market-specific adaptations
• Fairly’s public-facing website, including core messaging, structure, and content

Narrative-led marketing

• Own messaging and structure for:
  • Direct mail
  • Digital ads
  • Landing pages
  • Campaign sequencing
• Ensure consistency and continuity across channels
• Partner with others on execution, tooling, and optimization

Design partnership & visual intent

• Partner closely with designers to define:
  • Visual hierarchy and information flow
  • Layout intent and emphasis
  • Clarity and restraint in presentation
• While designers own visual execution, you own what the design needs to communicate, in what order, and why

Training & enablement collateral

• Create opt-in training and enablement collateral that helps advisors and caretakers succeed by clearly explaining Fairly’s model, expectations, and best practices
• Partner with design to ensure training materials are structured, usable, and worth consuming

What success looks like

• Homeowners say: “This feels different.”
• Advisors feel comfortable sharing materials without caveats
• Caretakers feel informed, respected, and aligned
• External partners understand how to succeed
• Fewer objections and clarifying questions across audiences
• Messaging and layouts feel calm, intentional, and consistent
• Language and structure are reused verbatim by partners

Who you are

• A trust-first communicator with strong editorial judgment
• Comfortable reasoning across multiple audiences with different incentives
• Skilled at explaining fees, risk, expectations, and tradeoffs plainly
• Comfortable partnering deeply with designers without doing design execution
• Opinionated about hierarchy, clarity, and restraint
• Willing to push back—constructively—when something weakens trust

Backgrounds that tend to work well

• Former founder or early operator
• Senior product marketer in a multi-sided marketplace
• Brand or communications leader who partnered deeply with designers
• Enterprise or partner marketing leader
• Editorial, legal, or financial communications background

Optional, but not required:

• Analytics or performance marketing expertise
• PR, social media, or press experience

How to apply

Email careers@fairly.com with:

• A short note about why this role is interesting to you
• A work sample created specifically for Fairly

For the work sample, choose one audience and create a piece of content for them:

• Homeowner
• Real estate advisor / referral partner
• Caretaker

The format is up to you (one-pager, letter, training explainer, etc.), but it should demonstrate how you:

• Explain Fairly’s model clearly and credibly
• Establish trust and clarity for that audience
• Use structure, hierarchy, and restraint in both messaging and layout